For over two decades, I’ve built a career at the intersection of artistry, leadership, and world-class entertainment — from directing global stages and choreographing for major productions, to shaping stories that resonate worldwide.
And then… lockdown hit. I was sent home from a West End production, and instead of shrinking, I discovered something undeniable:
My creative excellence wasn’t my only superpower — I also knew how to build brands, build people, and build futures.
In the last 5 years, I’ve helped over 50 women launch powerful brands and thriving businesses, turn scattered ideas into profitable direction, and step into the level of creative and financial abundance they always knew was possible.
Now, I’m bringing everything I’ve learned from 20 years in the industry —
the vision, the strategy, the leadership, the storytelling —
to help you build a creative life and business that is unmistakably yours.
Jack of all trades, master of none.
but the hidden part of that quote says...
"...but oftentimes than a master of one.”
better
I’m Dannielle Rhimes Lecointe — Award-Winning Creative Director, Choreographer, Story Architect, and Elite Business & Brand Coach for multi-passionate creatives who are ready to operate at their highest level.
My obsession?
Helping you become the most authentic, profitable, powerfully branded version of yourself — the version that doesn’t fold, shrink, dim, or dilute.
Because I know the creative industries.
I know what it feels like to be a woman in a male-led environment — to believe that “working harder” was the only route to visibility, value, respect, and financial growth.
And so, like many women, I pushed. I hustled. I overdelivered. I did the work… and then more work… and then even more. But the truth I’ve learned — and now teach — is this:
Your next level doesn’t come from working harder.
Your next level comes from alignment, identity, brand clarity, and leadership.
When you build a brand that feels like you, success stops feeling heavy and starts feeling inevitable.
What you need to know about me is that I make vulnerability a
Vulnerability isn’t a buzzword here — it’s a tool, an asset, and the foundation of how I coach, create, and build.
Vibe—
Vibe—
Vibe—
I could see everything — the businesses, the travel, the creative world I wanted to build — but I didn’t yet know how to bridge the gap.
Fast forward to today:
I teach ambitious people how to create undeniable personal brands, build one-of-a-kind creative businesses, and step into a level of self-belief and clarity they didn’t know was possible.
I help those who feel overwhelmed by ideas— 100 ideas a minute, 20 directions at once — find their centre, their voice, their strategy, and their power.
I show multi-passionate creatives that they don’t need to choose one thing —
they just need to choose themselves. And here's what breaks my heart: watching brilliant go-getters dim their potential, delay their dreams, or burn out because they don’t have the roadmap or the support to rise.
That’s why I do this work.
I help you elevate — personally, creatively, financially, and professionally.
Your next level is not accidental. It’s intentional.
And together, we build it.
Are you ready to step into the version of yourself that leads, owns her lane, and becomes completely unforgettable?
There was a time when I woke up every fifteen minutes, mind racing, my dreams so loud they wouldn’t let me sleep.
let's work together
client businesses launched
83
revenue produced
£350K+
Clients since 2018
152
You are free to use these photos digitally with our and the photographer’s permission as long as you include photographer’s credit and send us a link at hello@danniellerhimeslecointe.com to where they are being used.
approved photos
Dannielle Rhimes Lecointe is an award-winning Creative Director, Choreographer and Story Architect, known for shaping some of the most culturally resonant movement work in the UK. With 20+ years across stage, screen and global entertainment, she has led creative for the London 2012 Olympics, Everybody’s Talking About Jamie, and the Olivier-nominated Sylvia, and now serves as Associate Artistic Director at ZooNation: The Kate Prince Company.
Dannielle is also the founder of Makeda Creative House and a high-level business and brand coach for multi-passionate women. Her work champions excellence, identity and culture, blending visionary storytelling with strategic creative leadership
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